Great games producers see Facebook as a communication and marketing channel. Facebook and online games such as Mafia Wars Farmville attract more and more Facebook members. 400 million Facebook members are 400 million potential players, and thus 400 million potential customers. Or so thought have in recent months, many games producers have chosen Facebook, and therefore their favorite platform. Industry giants such as EA, Ubisoft and Namco give accordingly no openings and are one of the party. Wave height of the Games: In November of last year, EA bought the forged Up Games Play fish – at a cost of approximately $ 400 million!
Playfish previously stood behind the two Facebook games “Who has the biggest brain?” And “Pet Society”. Only a short time later, EA announced savings of up to 1,500 jobs to want to. On the one hand a clear contradiction, the other a sign of how important social networks have become for the gaming industry. Even in difficult times, no way around Facebook and Co. out of this. Even further acquisitions include EA made in this connection.